High-level Dialogue with ETERNA - Predicting Future Trends in Changing Market En
Machinery CO., LTD. Shanghai Eternal Machinery CO., LTD.Shanghai Eternal Machinery
CO., LTD.Shanghai Eternal Machinery CO., LTD.Shanghai Eternal Machinery CO.,
LTD.Shanghai Eternal Machinery CO., LTD.Shanghai Eternal Machinery CO.,
LTD.Shanghai Eternal Machinery CO., LTD.was established in Shanghai in 1995 as one
of the earliest enterprise in China to manufacture large format automatic
platen die-cutting machines for corrugated board. With 20 years of continuous
development and experimentation, ETERNA has become one of the world’s leading post-press equipment
supplier, and supplied the latest technology and the high-quality packaging
machine over 50 countries and regions.
officially joined the world-class leader of packaging &post-press equipment
manufacturer, Bobst Group in January 2011. Since then, ETERNA has cooperated
with Bobst to expand into new aspects of the industry. In 2015, ETERNA joined
the Systems Integration Partner with the leading corrugated board manufacturer
--BHS, and the leading manufacturer of high-end printing machine for corrugated
board -- DingLong. ETERNA became one of the partners with these three companies
and have utilized their strengths in Systems Integration by facilitating
real-time factory production data, along with upgrading them to “Smart Factory”,
to ensure good performance of a company with environment protective, cost saving,
automatic and modern technologies of intelligence.
"To Be the
Best in Class!” has always been ETERNA’s vision. It expresses their mission and objective to
create the best innovative solutions in the paper packaging industry.
reporter from Reed Exhibitions interviewed Mr. Gary W.Tseng, Chairman of the
Board and the founder of ETERNA. From the interview with Mr. Gary W.Tseng, we
can see his commitment to ETERNA’s philosophy through his emphasis on efficiency and
productivity management under changing market environment.
According to Mr.
Gary W.Tseng’s analysis, currently only 10% of Chinese enterprises occupies top
position in first-class segment, in comparison, more than 70% of the
enterprises in America have achieved first-class status. Under these
competitive market conditions, Chinese companies must improve productivity to
remain competitiveness by mean of strengthening their vendor management
systems, reducing costs, and ensuring that trade partnerships are mutually
There are two focuses
in ETERNA: productivity and management. First, to improve productivity, the
focus is to leverage resources and reduce costs. Secondly is ETERNA’s close
attention on management, such as motivating employees and training them to
be more initiative. ETERNA wants to incorporate the voices of their employees
by rejecting the bureaucratic style of top-down management, and also ETERNA
aims to empower employees with inclusive brainstorm, all employees have a sense
of achievement and a sense of responsibility in their mindset in order to reduce
costs, this is a common goal between employees and the company.
in the industry, do you have any suggestions for small and medium enterprises?"
the reporter asked. Mr. Gary W.Tseng explained: “The market barrier of this
industry was not very high in past years, after many manufacturers had entered
the market and made money, there was a common mode to expand rapidly, make more
money, and expand rapidly even more, however, the companies that rapidly
expanded ignored many opportunities to be efficient. Now, we are seeking method
to improve all production processes by optimizing the utilization of resources
so as to improve production and management efficiency. Eight or nine years ago,
I had predicted the tough economic conditions that China is experiencing today,
similar to the economic downturn experienced by Asia's four little dragon
countries. We can use the experience in past to help us understand our current market
situation. The most important thing in business is to determine, to have
a long-term view, to always make decisions for the future, and to prepare
for the next five to ten years. By doing this, when that time comes, no matter
what kind of market situation we will face, we will be able to respond it
accordingly and these problems
It has been said
that the current development in packaging industry is not very optimistic.
However, according to Mr. Gary W.Tseng’s opinion, he doesn’t worry about current
economic situation because he regards the economic downturn as a natural economic
cycle. GDP growth in high speed more than 10% annually cannot continue forever,
so ups and downs are to be expected. At the end of the interview,
the reporter was deeply impressed by ETERNA’s forward-looking management.
created opportunities and challenges, and we will face these challenges with smelling.
We hope that ETERNA continues to use their future-focused vision to bring
them closer to their goals!
ETERNA has stated they
will continue to participate in the exhibitions and will fully support
SinoCorrugated 2017, which will be held at the Shanghai New International Expo
Center on April 11-14, 2017. ETERNA trusts
Reed Exhibitions and looks forward to creating a mutually beneficial
relationship and fostering long-term growth. ETERNA will showcase their new production line of automatic
die-cutting equipment connecting with slicing machine andin-line automatic
stacking machine and other major new products at SinoCorrugated 2017.
Currently, there are not many manufacturers like ETERNA who can provide a
complete solution for corrugated board’s post-press processing in China. These new products and equipment of ETERNA will be exhibited at the SinoCorrugated 2017.